Since the Beauty with a Purpose ethos was incorporated into Miss World, millions of pounds have been raised and countless hours of hard work have been carried out across the globe.

A word from Chairman and CEO of the Miss World Organisation
“Beauty with a Purpose which I started in 1972 is the heart of Miss World, each country chooses a project close to their home presenting their projects at Miss World. I am so incredibly proud of all the hard work and results achieved by the young women around the world and hope you enjoy reading about their projects.”
Julia Morley

Beauty With A Purpose is a main focus of the Miss World Canada Competition.  Each contestant is encouraged to create and execute their own personal project to be presented at Miss World Canada.

Miss World® Canada is committed to giving back.  Each year, Miss World® Canada is proud to support different charities across Canada. Our main focus and fundraising efforts are for the following charities.

Provincial: Cardiac Kids

Big Hearts helping Little Hearts: In Support of SickKids Foundation

National: Make a Wish Foundation of Canada

Make a Wish Foundation of Canada is the largest and only all-Canadian wish granting charity dedicated to granting wishes to Canadian children between the ages of 3 and 17 who are diagnosed with a life-threatening illness. For more than 30 years, Children’s Wish has worked tirelessly to grant heartfelt wishes to nearly 25,000 children and their families – that’s three wishes each and every day, all year long!