Since the Beauty with a Purpose ethos was incorporated into Miss World, millions of pounds have been raised and countless hours of hard work have been carried out across the globe.
Beauty With A Purpose is a main focus of the Miss World Canada Competition. Each contestant is encouraged to create and execute their own personal project to be presented at Miss World Canada.
Miss World® Canada is committed to giving back. Each year, Miss World® Canada is proud to support different charities across Canada. Our main focus and fundraising efforts are for the following charities.
Provincial: Cardiac Kids
Big Hearts helping Little Hearts: In Support of SickKids Foundation
National: Make a Wish Foundation of Canada
Make a Wish Foundation of Canada is the largest and only all-Canadian wish granting charity dedicated to granting wishes to Canadian children between the ages of 3 and 17 who are diagnosed with a life-threatening illness. For more than 30 years, Children’s Wish has worked tirelessly to grant heartfelt wishes to nearly 25,000 children and their families – that’s three wishes each and every day, all year long!